Bristol-based soft drinks company, Counter Culture Drinks has recently announced its first two not-for-profit shareholders as part of an innovative operating model that will see 51% of the business and 5% of total sales allocated to supporting social and environmental causes. Driven by a goal to raise at least £1 million for non-profit organisations through their business endeavours, the founders of the B Corp pending kombucha company have created what they call ‘commercially compassionate’ (CC) shares to be allocated to charities and civil society organisations that share its values and…
Read MoreSoft drinks start-up announces ‘commercially compassionate’ share model giving away 51% of business to support good causes
