New data from public relations (PR) industry reporting platform CoverageBook, which surveyed over 400 PR and marketing professionals, shows that over half (57%) of respondents lack confidence in their data literacy skills, with a similar number (44%) stating they had previously presented a metric they did not fully understand. Responses from in-house professionals reflect this knowledge gap, with nearly all respondents in this sector (91%) willing to invest more, but only if agencies worked to build client confidence in their capabilities. That in comparison to the lack of confidence among…
Read MoreOver half of PRs lack confidence in their data literacy skills
