Tag: COVID-19

HP Inc. Launches Digital Learning Partnerships to Support Students and Schools Impacted by COVID-19

Stuart Mitchell

HP Inc. has announced HP Turn to Learn, a new program that will deliver educational content curated from leading scientific, publishing and media companies to support teachers and students in the face of the COVID-19 pandemic. HP is partnering with TIME for Kids, Britannica and NASA on the program, which will focus on providing critical resources to Title I school districts and underserved students across the United States. In addition to HP Turn to Learn, HP also announced a series of school district donations, partnerships and new blended learning programs…

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Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, has announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council’s COVID-19 digital public service ads (PSAs). Receiving donated media through a private marketplace is a first for the Ad Council, which will provide the opportunity to strategically target messages around at-risk audience populations, social distancing, personal hygiene and other critical COVID-19…

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Mobile payments service to streamline how UK charities collect donations

Stuart Mitchell

As charities around the world are feeling the unprecedented pressure caused by COVID-19, the UK charity sector is expected to lose over £4 billion in the upcoming weeks and months due to fundraising events being cancelled and places of worship closing their doors. In these uncertain times, mobile technology is enabling charities to collect donations remotely. A partnership between MobiCash, a mobile payments service, and RSM 2000 Ltd, a UK-based payment service provider for SMEs and the charity sector, is helping charities across the UK by leveraging market-leading payments technology…

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P&G Canada Steps Up to Join COVID-19 Relief Efforts

Stuart Mitchell

P&G Canada and its brands announce donations totaling over $2.5 million in hygiene products, hand sanitizers, face masks and financial support to healthcare workers and Canadians impacted by the COVID-19 crisis. Since the onset of the outbreak, P&G has been working with its long-standing charitable partners, government officials, and other organizations to respond to the COVID-19 pandemic. To date, P&G’s cash, product and in-kind donations add up to tens of millions of dollars across 30 brands, more than 200 different organizations, and in 30 countries. This will continue to increase…

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Burrell Communications Group Launches New “Black is Human” Campaign to Address the Disparity of COVID-19 Impact on the African American Community

Stuart Mitchell

In response to the devastating impact COVID-19 continues to have on the African American community, Burrell Communications Group will release a video PSA entitled “For Jason” as part of its “Black is Human” initiative. The PSA pays tribute to Detroit Transit Authority veteran, Jason Hargrove, who died in late March from COVID-19 complications after posting an impassioned plea for public safety via (Facebook) social media. The video quickly went viral, garnering more than 805,000 views and 23,000 reshares as it brought national attention to the dire need for all essential…

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