The Big Issue has launched a creative campaign in partnership with social impact creative consultancy, Fox & Hare, to call on the public to take on a challenge to ‘sell’ the award-winning magazine on behalf of the street sellers in the wake of the Covid-19 crisis. The Big Issue, which offers homeless and vulnerably housed people across the UK a means by which to earn a legitimate income, recently had to take the decision to safeguard its network of sellers by asking that they stop selling on streets for the…
Read MoreThe Big Issue launches the Sell A Sub challenge with creative campaign and asks the public to join army of “Covid crusaders” after street sellers are forced off the streets due to Covid-19 crisis
