Integrity measures, refreshed Creative Data Award and new AI Craft sub-categories among updates for 2026

Eurobest has opened submissions for its 2026 Awards, marking its 39th edition. This year’s updates are intended to reflect changes in the European creative landscape, with a focus on impact and innovation. Among the changes, the Creative Data Award has been redefined to recognise work where data is central to the creative idea, rather than simply informing it. Updated categories include privacy-first personalisation and breakthrough media innovation. Submissions will need to show that data was essential to both the idea and its business impact. New AI Craft sub-categories have also…

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