Crisis and Mr. Men Little Miss join forces to bring to life the experiences of homelessness in new three-year partnership

National homelessness charity Crisis has partnered with Mr. Men Little Miss to bring to life the experiences of people facing homelessness by launching two new characters ‘Mr. and Little Miss Invisible’ to help shine a light on the reality of being without a safe home.  The new characters, which have been developed in collaboration with people with lived experience of homelessness and based on their insight of feeling excluded from society, will be launched as part of a limited-edition range of t-shirts with fashion retailer UNIQLO. Additional products will be…

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Crisis launches Homelessness Covenant to help employers support those facing homelessness

Employers across the country are being urged to sign up to a new Homelessness Covenant which will help them to prevent and end homelessness through supportive employment policies. The Covenant – developed by Crisis in partnership with the Department for Work and Pensions (DWP) and the Department for Levelling Up, Housing and Communities (DLUHC) – is a set of pledges employers can take to support people experiencing homelessness in the workplace. Leading businesses including Pret A Manger and Thames Water helped draft the Covenant as members of the advisory board,…

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Lloyds Banking Group and Crisis announce new partnership

Lloyds Banking Group and homelessness charity Crisis have joined forces in a new two-year partnership to help tackle the shortage of good quality, affordable homes in Great Britain, which is leaving hundreds of thousands of people trapped in homelessness. Together, Lloyds Banking Group and Crisis are calling for one million new genuinely affordable homes to be built and made available to those on the lowest incomes, with a focus on supporting people at risk of, and experiencing homelessness. It is part of a Lloyds Banking Group UK-wide response to homelessness…

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New case study guide from the CIPR demonstrates value of PR in time of crisis

A new guide from the Chartered Institute of Public Relations (CIPR) showcases the strategic value of public relations to organisations.  The ‘Communicating in a Crisis’ guide features 21 award-winning case studies on how organisations use their PR teams to navigate through times of crisis. Previous research from the CIPR has highlighted the increased value placed on public relations during the pandemic. This new guide demonstrates how PR teams deliver that value.  Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the…

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Vida partners with Crisis to support the charity’s plans to end homelessness for good

Vida has taken the next step towards its mission of helping everyone find a safe place to call home with the announcement of a three-year partnership with Crisis, the national charity seeking an end to homelessness. Vida is committing to donate at least £150,000 to Crisis, while a circle of charity champions in the business will pioneer the cause and seek to inspire our people, intermediary partners and customers to take action to end homelessness. The partnership will involve employees at all levels, including Vida’s leadership team, who will be…

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