New case study guide from the CIPR demonstrates value of PR in time of crisis

A new guide from the Chartered Institute of Public Relations (CIPR) showcases the strategic value of public relations to organisations.  The ‘Communicating in a Crisis’ guide features 21 award-winning case studies on how organisations use their PR teams to navigate through times of crisis. Previous research from the CIPR has highlighted the increased value placed on public relations during the pandemic. This new guide demonstrates how PR teams deliver that value.  Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the…

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Vida partners with Crisis to support the charity’s plans to end homelessness for good

Vida has taken the next step towards its mission of helping everyone find a safe place to call home with the announcement of a three-year partnership with Crisis, the national charity seeking an end to homelessness. Vida is committing to donate at least £150,000 to Crisis, while a circle of charity champions in the business will pioneer the cause and seek to inspire our people, intermediary partners and customers to take action to end homelessness. The partnership will involve employees at all levels, including Vida’s leadership team, who will be…

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Crisis launches sustainability campaign across London shops

Crisis, the national charity for homeless people, is launching a new campaign to coincide with the re-opening of its shops for the Autumn season from Monday 7th September.  ‘Change into Change’ has been created to highlight the positive social impact buying second hand, sustainable fashion can have. Crisis has nine charity shops in key locations across London all selling quality preloved goods including clothes, shoes, accessories, books and homeware. They also offer upcycled furniture that has been restored by Crisis clients who have been affected by homelessness.  Many of the shops have a cafe and serve as a community hub for people to come together.…

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Tesco Mobile partners with Crisis to bring ‘lifeline’ of connectivity to people experiencing homelessness in Great Britain

Tesco Mobile and Crisis have announced the start of an ambitious two-year partnership aiming to help thousands of people experiencing homelessness across Britain to reconnect with society. The importance of connectivity Our new partnership aims to combat growing issues around digital exclusion and, in the first year, will include an initial donation of £700,000 worth of phones, devices and connectivity (connectivity relating to data, minutes and texts). Mobile connection can provide a lifeline; It can bring us closer together, closer to society and can help to provide access to essential…

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Crisis and FCB Inferno launch #HomeForAll campaign

Crisis has launched the latest instalment of  #HomeForAll, the urgent campaign created by the charity and newly appointed creative agency FCB Inferno, to drive the end of homelessness in Britain.  Back in March, in the wake of the COVID-19 pandemic, the effort to provide all those sleeping rough or in crowded night shelters with hotel and emergency accommodation undoubtedly saved lives. During this time, the UK made unprecedented progress toward ending homelessness. In England alone, nearly 15,000 people experiencing homelessness, including the majority of people sleeping rough, were provided with…

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