Searches for Digital PR rise as brands warned not to confuse earned media with paid link schemes

New search trend data shows growing demand for Digital PR as online brands look beyond traditional link building and try to build authority in search, media and AI-powered discovery Searches for “Digital PR” have risen by 192% in the past year, reaching 383,000 searches in the past month, according to Google search trend data analysed by Cupid PR. The sharp rise suggests more brands, founders and marketing teams are trying to understand how Digital PR fits into SEO at a time when search visibility is becoming harder to win through…

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