Ireland’s dairy sector driving new rural mental health campaign with Samaritans

The new partnership with milk processors – who are all members of the Ibec group Dairy Industry Ireland (DII) – aims to raise awareness of Samaritans freephone number 116 123 among farmers and other people in rural Ireland, especially those living or working in isolation. The signs will appear on approximately 500 milk trucks and agri-feed vehicles owned by some of the country’s largest co-operatives. It is supported by Arrabawn, Aurivo, Carbery (including Drinagh, Bandon, Lisavard and Barryroe co-ops), Dairygold, Glanbia, Kerry, Lakeland, North Cork, Ornua (Kerrygold), and Tipperary. Conor…

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