Issues around data management and privacy are the biggest concerns in 2019/20, according to the Data and Marketing Commission’s (DMC) latest Annual Report. In the year ranging from July 2019 to June 2020, the DMC reported a marked reduction in complaints against businesses in the data and marketing sector – from over 130 in 2018/19 to just 63 in the last year. The DMC investigated 23 complaints involving members of the Data and Marketing Association (DMA), 15 of which were consumer complaints and 8 were about B2B issues. The majority…
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Data & Marketing Commission announce new Chief Commissioner
Amerdeep Somal has been named as the new Chief Commissioner of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code. Led by the Chief Commissioner, the DMC investigates and adjudicates on reported breaches of the DMA Code by members of the Data & Marketing Association (DMA). The team of commissioners work to ensure responsible marketing and ethical marketing practices are maintained. “I am honoured to be appointed as the new Chief Commissioner. Over the past 25 years, I have remained committed to…
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