Logitech Launches New Brand Campaign ‘DEFY LOGIC’

Logitech has announced the launch of a brand campaign, DEFY LOGIC, featuring creators, artists and activists who are defying expectations and breaking barriers to inspire and change the world. The centerpiece of the new campaign is an ad that will air during the Super Bowl, featuring GRAMMY-award winning rapper and songwriter Lil Nas X and his upcoming song “Montero (Call Me by Your Name).” “DEFY LOGIC celebrates people pursuing their passions and breaking new ground, despite what current conventions, past precedent or traditional thinking might suggest is possible,” said Heidi Arkinstall,…

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