Pandemic triggers lowest ever cancellations of Direct Debit donations for UK charities

The cancellations rate for regular donations made via Direct Debit to UK charities fell to their lowest ever level this summer, due both to fewer new donors being recruited, and a conscious effort from existing donors to continue their support during the pandemic. According to figures from UK charity payments specialist Rapidata, the average cancellation rate was consistently under 2% during the five-month mid-pandemic period of May to September, with a record low of 1.32% seen in July, compared to 2.45% in July 2019. Scott Gray, Rapidata lead and head…

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