The Data & Marketing Association (DMA) has published its latest report in the Customer Engagement series, ‘Acquisition and the Consumer Mindset 2021’. According to the figures, 37% of consumers claim that they find advertising that does a good job at representing diversity more engaging. This figure rises among younger, more affluent and London-based consumers. For example, 55% of consumers aged 25-34, 51% of consumers in the highest income bracket, and 46% of consumers based in London agree that diversity in advertising drives better engagement. Diversity in advertising is also a…
Read MoreOver a third of consumers find diverse advertising more engaging
