TBWA\HAKUHODO develops “UNITED BLACK FABRIC”. An entirely new kind of fabric – black on the surface, but when stretched, revealing the colors of the rainbow – was custom-designed, developed and created by the agency for AIG Japan Holdings (AIG Japan), symbolizing the theme of its “DIVERSITY IS STRENGTH” campaign. The campaign spearheads a large-scale communication campaign being undertaken by AIG Japan to declare its stance against discrimination and prejudice in any form. The TBWA\HAKUHODO creative team was inspired by the fact that mixing all the colors of the rainbow, creates…
Read MoreA World First! UNITED BLACK FABRIC that transforms from black into all colors of the rainbow.
