“Apprenticeships need to become part of the overall talent strategy – driven by the boardroom”

The Data & Marketing Association’s (DMA) talent function, DMA Talent, has published a new report into apprenticeships, supported by the DM Trust. DMA Talent interviewed senior professionals across the data and marketing industry to learn more about their usage of apprenticeships, what was working well and what challenges they faced, and how industry bodies like the DMA can help. The ‘Apprenticeships: The Hidden Potential’ report reveals key insights into what is limiting apprenticeship uptake across the data and marketing industry, as well as the opportunities that they can bring to…

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