The winners of this year’s Marketing Challenge have been announced by ScotRail and the Data & Marketing Association’s (DMA) Talent division. The winning team, ‘DigiConnect’, includes Megan Leonard, Lucy James, June Vorraa and Liene Snukute, all students from Bournemouth University. Students across the UK were tasked with devising a marketing campaign for ScotRail, to help grow awareness of its eco-friendly services to 18-30-year-olds. They were asked to create a 12-month integrated marketing campaign to promote train and bicycle travel, resulting in participation from thousands of leisure passengers across Scotland. Team…
Read MoreDMA’s Marketing Challenge 2021 Winners announced
