Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching SOLID BLACK™, a new multi-platform initiative backed by action and funding designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength, and resilience. The SOLID BLACK initiative kicks off this summer with the introduction of Doritos’ inaugural class…
Read MoreDoritos® Launches “SOLID BLACK™,” An Initiative To Amplify The Voices Of Black Innovators And Creators
