Looking for More Engaging Ideas, the Police Turn to Fireworx for Dorset’s New Major Road Safety Campaign

The creative marketing and branding agency behind Dorset’s innovative new major road safety campaign has revealed how it came up with the eye-catching concept. Bournemouth-based Fireworx originated the innovative #ChoicesForHumanity for Dorset Road Safe and the results can now be seen on billboards across the county, and on digital platforms. Based loosely on the popular Cards Against Humanity game, the collection of campaign messages encourages all road users to make better choices. And Daniel Smith, Fireworx’ CEO even went the extra mile for the campaign by participating in a three-hour…

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