DSA Signage, a provider of premium digital out-of-home signage locations, has released the Global Signage Attention Benchmark, a new comparative analysis of major digital advertising locations worldwide, ranked by the estimated audience efficiency of reaching 1,000 estimated viewers. The release comes ahead of the Cannes Lions International Festival of Creativity (22–26 June 2026), where attention measurement, media efficiency, and ROI accountability are expected to be among the industry’s most discussed topics. The findings arrive as advertisers increasingly shift from measuring media based solely on impressions and reach to evaluating attention,…
Read MoreNew Global Benchmark Finds 63x Gap in Billboard Attention Efficiency
