Zipabout, the UK’s leading customised travel information provider, and Eagle Eye, the global marketing technology company, have launched the first location-based, targeted and personalised digital marketing service to UK advertisers. Brands can now advertise to consumers on the move as they pass by retail outlets by utilising a unique ad-tech model, woven into a GDPR compliant framework that is built around a passenger’s journey. The launch follows successful trials with retail groups Pret A Manger, SSP and WHSmith, in which redemption rates for personalized vouchers sent to rail and bus…
Read MoreZipabout and Eagle Eye Launch Native Location Advertising Service with Mobile Marketing Triggers to Drive Retail Footfall
