Tag: effie

The most effective marketing work in the United States was honored tonight at the 2026 Effie Awards US Gala, held in New York City, recognizing campaigns that delivered measurable business results through bold strategy, creative effectiveness, and cultural relevance. Uber Eats and Special US – along with PHD, O Positive, Exile and Pariah- took home the Grand Effie, the award recognizing the year’s most effective marketing effort, for their “Football is for Food” campaign.  At a time when sports marketing is more crowded than ever, Uber Eats transformed football fandom…

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Effie Awards US today unveiled its 2026 Grand Jury, an esteemed group of senior marketing and creative leaders who will select the recipient of the Grand Effie – the program’s highest honor, awarded to the single most effective marketing effort in the United States. As the global authority on marketing effectiveness, Effie Awards celebrate work that works- recognizing marketing efforts that not only capture attention, but also deliver meaningful business impact. The Grand Effie represents the highest expression of this standard, recognizing work that best demonstrates the power of strategic…

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Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research introduces two tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. This research draws on Effie Insights, Effie’s global database and content hub featuring effectiveness case…

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