Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together. Rather than debating whether creativity or media matters more, The Creative Dividend unpacks how the two must work together to maximize effectiveness. The research introduces two tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. This research draws on Effie Insights, Effie’s global database and content hub featuring effectiveness case…
Read MoreSystem1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today
