New research from Epilepsy Action has revealed a widespread lack of confidence among the UK public in knowing how to help someone experiencing an epileptic seizure. The poll of 2,000 adults found that one in three admitted they would go into ‘flight mode’ if they witnessed a seizure in public, while more than half (54%) saying they simply would not know what to do. Many of those surveyed also reported misconceptions about the right course of action. Almost one in ten (9%) said their instinct would be to hold the…
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Epilepsy Action launches new brand inspired by people with epilepsy
Epilepsy Action has launched its new brand and logo, designed to represent the “interruption” that epilepsy causes in people’s lives. The new brand has a “digital-first approach” and is intended to help the organisation reach a wider audience and better visually represent the condition. Epilepsy Action said the brand identity was created with the contribution of more than 5,000 people with epilepsy. Tom McLaughlan, from Cumbria, was diagnosed with epilepsy in 1982, at the end of his first year of college. For him “interruptive” is a key word to describe…
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