Tag: Equal Pay Day

mortierbrigade asks an inconvenient question for ZIJkant and Equal Pay Day

Stuart Mitchell

In 2023, the European Parliament approved the Pay Transparency Act. A guideline that demands more salary transparency of companies. Only through more pay transparency, employees will know if they are being paid correctly, and thus close the wage gap. Nowadays, men still earn 21% more than women. As this is a guideline, it’s still not an obligation. Talking about your salary should not remain a taboo in 2024. That’s why mortierbrigade and directing duo Lionel Goldstein (Czar) created a new film for ZIJkant for Equal Pay Day on March 17.…

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Mortierbrigade: Apply your skills to the household

Stuart Mitchell

Equal Pay Day and mortierbrigade have been closing the wage gap between men and women for the past 18 years. And you wouldn’t be wrong to call it a success story, because the wage gap became smaller, laws concerning this topic were altered, the matter has been on the political agenda every year and the campaigns are amongst some of the most awarded of our country, nationally and globally. This success story got noticed abroad as well. That is why mortierbrigade was appointed to create a campaign that will run…

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mortierbrigade strikes again on Equal Pay Day

Stuart Mitchell

mortierbrigade has been creating quirky campaigns for Equal Pay Day for over ten years. This year is no different with the agency producing another striking campaign about the persisting gender pay gap. The stars of the film are a group of former elite Belgian athletes, with a surprise leading role for… the umbilical cord. In their film ‘The Umbilical Cord’ directors Lionel Goldstein shine the spotlight on six former Belgian champions, namely hammer thrower Kathleen De Wolf (six-time world champion), pole vaulter Karen Pollefeyt (5 gold medals at the Belgian…

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mortierbrigade puts men and their shitty jobs in the spotlight for Equal Pay Day

Stuart Mitchell

Real men are not scared of doing shitty jobs. And if they can do shitty jobs, then why can’t they do everyday shitty household tasks? mortierbrigade, in its new campaign, Equal Pay Day showcases men and their work in a super quirky manner to encourage them to reduce the gender pay gap. In Belgium, the main obstacle to pay equality is part-time work. In fact, 44% of women who work do so part-time, compared to 11% of men. And part-time work generally means also taking care of the children, the…

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22squared Partners with National Organization for Women to Mark Equal Pay Day on April 10 and Help Close the Gender Wage Gap by Purchasing EqualiTees, T-Shirts Available in 2119

Stuart Mitchell

22squared partners with the National Organization for Women (NOW), to mark Equal Pay Day on April 10 and help close the gender wage gap, launching the online initiative ‘EqualiTees’.  In an innovative creative partnership, four online t-shirt retailers known for supporting equality, ‘created’ original t-shirts emblazoned with a long overdue message: Women Now Make As Much As Men. About Damn Time. There is just one significant catch. When shoppers go to check-out, they are informed the t-shirts are on backorder until 2119, the projected year for pay equality based on…

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