Business confidence in the European advertising and marketing sector has taken a slight turn downwards, according to the latest European Advertising Business Climate Index, issued by the European Association of Communications Agencies (EACA). The report, based on a sample of nearly 1,500 advertising and market research companies across Europe, shows that business confidence in the ad industry has decreased from +6 to +2.7 over the last quarter (see Graph 1) Regarding past development, the results show a small increase in demand for advertising services over the last three months (from…
Read MoreConfidence in the European advertising business decreases slightly in Q1/2019
