Tag: Fairtrade America

Guylian Commits to 100% Fairtrade Certified Cocoa, Demonstrating Commitment to Sustainable Production

Stuart Mitchell

Fairtrade America, the world’s most recognized label for social justice and sustainability, is honored to announce that partner Guylian, the premium Belgian chocolate brand famous for its chocolate seashells sold across four continents and in 120 countries, has committed to sourcing 100% of the cocoa used to make its premium chocolates on Fairtrade terms. All Guylian offerings will now carry the Fairtrade Mark on the front of the package, signaling to consumers that the cocoa farmers behind Guylian’s unique treats got a fairer deal and the product’s supply chain is…

Read More

Fairtrade America Launches “It’s Only Fair” Campaign Asking How Long Americans Would Work For Just $1 To Raise Awareness Of The Unfair Price Cocoa Farmers Earn For Their Beloved Crop

Stuart Mitchell

Timed with July 7 World Chocolate Day, Fairtrade America, the world’s most recognized label for social justice and sustainability, has launched a national campaign to generate broader awareness of the unjust price that farmers receive to produce the goods that we rely on everyday, including cocoa. The “It’s Only Fair,” campaign features three videos connecting shoppers in the U.S. to smallholder cocoa farmers in West Africa and the dire issues farmers are facing around the world by disrupting people’s routines with the simple question, “How long would you work for…

Read More

Fairtrade America Launches “Choose Fairtrade: Choose The World You Want” Campaign To Raise Awareness Of Fairtrade’s Positive Impacts

Stuart Mitchell

In honor of October as Fair Trade Month, Fairtrade America has launched a national campaign to generate broader awareness for how a simple action, like purchasing a Fairtrade certified product, can be a powerful way to make a difference in the lives of the almost 2 million farmers and workers participating in Fairtrade across the globe. The ‘Choose Fairtrade: Choose the World You Want,’ campaign features murals in three major U.S. cities — Denver, Los Angeles and Nashville — that connect stories of the people who produce the things we…

Read More

Fairtrade International and U.S. Chapter Fairtrade America Named Top Certification in Its Category

Stuart Mitchell

Fairtrade International, the original and global leader in fair trade certification, was recognized as the gold standard for fairtrade certification by a recent analysis of fair trade labels conducted by Fair World Project, an independent advocacy group promoting fair trade for small-scale producers and labor justice for workers around the world. The new report, entitled International Guide to Fair Trade Labels, scored eight fair trade and ethical labels on their effectiveness in order to help consumers and companies navigate the increasingly cluttered world of sustainability and ethical certifications. Fairtrade earned…

Read More