Tag: Fairtrade Foundation

Fairtrade Foundation receives ‘Superbrand’ status for its strong, authentic brand

Stuart Mitchell

The Fairtrade Foundation has been awarded ‘Superbrand’ status for 2022/2023 in recognition of the strength of the ethical movement’s brand and public perception in the UK. Superbrands, the world’s largest independent arbiter of branding, this week announced the recipients of this status. It is given annually to brands that lead the field in ‘quality, reliability and distinction’. A ‘Superbrand’ is defined as one that: has ‘established the finest reputation in its field’ ‘offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise’. Fairtrade Foundation –…

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Clipper Teas and Fairtrade Foundation support sustainable farming methods

Stuart Mitchell

Ethical and organic tea company, Clipper, is working with the Fairtrade Foundation to showcase the sustainable farming methods used on Clipper’s Fairtrade tea estates that have a positive impact on people and the planet. The theme of this year’s Fairtrade Fortnight is climate justice. It will focus on how climate change affects farmers and how Fairtrade supports them to achieve long-term environmental sustainability.   This Fairtrade Fortnight, Clipper teas will be taking part in Fairtrade Fortnight’s free online Choose the World You Want festival of events and activities to entertain,…

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Fairtrade Foundation Launches ‘She Deserves’ campaign

Stuart Mitchell

The Fairtrade Foundation’s new campaign calls on the UK Government and companies to ensure cocoa farmers earn living incomes by 2030 in line with the UN’s Global Goals to end poverty. Cocoa farmers working in tough conditions are struggling on as little as 74p per day, well below the world’s extreme poverty line, and yet for around £1.86 per day, the average price of a large bar of chocolate, farmers could live a decent life, according to a new report launching Fairtrade Fortnight, (25 February –10 March). The chocolate industry…

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Lord Price Announced as Fairtrade Foundation’s New Chair of Trustees

Stuart Mitchell

Former Trade Minister and Managing Director of Waitrose Lord Mark Price has been announced as the new Chair of Fairtrade Foundation’s Board of Trustees.  In a move that will bolster Fairtrade’s future development and its authority within Retail and Government sectors Lord Price will take over the position in September 2018 from business strategy consultant Michael Jary who is retiring from the role, having completed his agreed five-year term. A keen champion of fairness within the workplace, Lord Price will bring his vision and experience of British retail to the…

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Fairtrade calls on more fashion brands to set a deadline to start paying living wages

Stuart Mitchell

To mark the launch of Fashion Revolution Week, the Fairtrade Foundation is calling on more fashion and apparel brands and retailers to set a deadline by which they will deliver living wages in their supply chain. On the 5th anniversary of the Rana Plaza garment factory disaster in which 1,138 people died Fairtrade wants the industry to pledge to end poverty wages and ensure a fair deal for the people who make the clothes we wear. To highlight the issue a new video released shines a light on the dark…

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