Tag: Fairtrade Foundation

Fairtrade Foundation launches new tea campaign to encourage Brits to Brew it Fair

Stuart Mitchell

This International Tea Day, the Fairtrade Foundation is calling on tea drinkers, businesses and the UK Government to Brew it Fair and ensure fair pay, decent working conditions and job security for the people who grow, pick and process our tea. Over 100 million cups of tea are drunk every day in the UK, but not enough of that money goes back to the women and men who grow our tea. And while we’ve seen some transformational change for Fairtrade tea producers over the past 30 years, far too little…

Read More

Fairtrade remains the “go-to” ethical label for shoppers thanks to its clear link to responsibly made products

Stuart Mitchell

Once again Fairtrade is the most visible and trusted ethical label in the UK for shoppers of all ages, especially amongst non-parents and millennials / Gen X, according to research findings released today by GlobeScan and Fairtrade.   Prompted awareness of the Fairtrade label is very high at 94 percent, while visibility on products has increased.   Some 71 percent of shoppers recognise the Fairtrade label more often than other leading labels, and trust in the Fairtrade label also remains high: 84 percent, or about eight in ten shoppers who recognise the…

Read More

Fairtrade Foundation CEO comments on M&S becoming first supermarket to sign onto Shared ImPact

Stuart Mitchell

Commenting on the news that M&S has become the first supermarket to sign onto Shared ImPact, working with Fairtrade and Yeyasso to ensure proof of concept, while talks continue with another major partner that cannot yet be named. Eleanor Harrison, CEO of the Fairtrade Foundation, said: “This Mother’s Day there’s excellent news for the female farmers growing our cocoa in the Yeyasso co-operative in Côte d’Ivoire, and an exciting next step for M&S’ long-standing partnership with Fairtrade. “Chocolate is often seen as an indulgence for many, but for millions of…

Read More

Fairtrade sales outperformed the market during its annual flagship campaign

Stuart Mitchell

The Fairtrade Foundation has reported a strong uplift in retail sales of Fairtrade products driven by its annual flagship campaign Fairtrade Fortnight which ran for the first time in September. According to data from Kantar’s Worldpanel 2024 – which consists of real data scanned in by panelists – Fairtrade sales of confectionery, hot drinks and bananas outperformed that of total volumes versus the 2 weeks prior to the campaign (2 w/e 8th September 2024). Many farmers overseas are under pressure to respond to risks such as poor working conditions, climate…

Read More

Fairtrade sales outperformed the market during its annual flagship campaign

Stuart Mitchell

The Fairtrade Foundation has reported a strong uplift in retail sales of Fairtrade products driven by its annual flagship campaign Fairtrade Fortnight which ran for the first time in September. According to data from Kantar’s Worldpanel 2024 – which consists of real data scanned in by panelists – Fairtrade sales of confectionery, hot drinks and bananas outperformed that of total volumes versus the 2 weeks prior to the campaign (2 w/e 8th September 2024). Many farmers overseas are under pressure to respond to risks such as poor working conditions, climate…

Read More