Tag: FareShare

Pink Lady® donates 150,000 apples to FareShare

Stuart Mitchell

Pink Lady® has donated 150,000 apples to FareShare, the UK’s biggest charity fighting hunger and food waste, in a tie-in with its family-friendly PinKids® apples. In support of the FareShare donation and the brand’s ongoing work with the charity, packs of PinKids® apples in Aldi stores nationwide will highlight the partnership between November and January, with the strapline “Share the Wow”. PinKids® are smaller Pink Lady® apples which are the perfect size for children’s snacks and lunchboxes. The packs communicate to consumers that their purchase of the lunchbox favourite is…

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M&S Food donates one million fresh and healthy meals to families in new partnership with FareShare

Stuart Mitchell

Marks & Spencer has recently announced a new partnership with FareShare, the UK’s largest charity fighting food insecurity and waste. Working with one of its biggest fresh food suppliers, 2 Sisters Food Group, M&S will donate one million freshly prepared, nutritious ready meals from its ‘Eat Well’ range in the eight weeks leading up to Christmas. In an industry first, the meals will be made at three 2 Sisters Food Group manufacturing sites and donated to FareShare directly from the M&S Food supply chain. M&S Food’s deep supplier partnerships and…

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Give big with the Big Give this Christmas

Stuart Mitchell

This winter, FareShare is tackling loneliness and building community by taking part in the Big Give’s Christmas Challenge — the UK’s biggest match-funded campaign.  Between 25 November and 5 December, the Big Give is once again giving you the opportunity to double your donation if you choose to give via the Big Give’s website. During this period, the first £14,000 donated will be match funded by a combination of FareShare’s charity partners and the Big Give’s champion supporters.  By donating to FareShare’s campaign, you could help unlock an additional £14,000…

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New report shows scale of emissions prevented from waste by FareShare

Stuart Mitchell

By preventing good food from being wasted, FareShare’s work also prevents the waste of the greenhouse gas emissions and water used to produce, store, and transport that food.   An environmental impact assessment conducted by the Carbon Trust shows the positive environmental impact FareShare’s work has had in 2022/23:  Over 95,000 tonnes of CO2e emissions and 124 billion litres of water prevented from waste.  For every tonne of surplus food redistributed by FareShare, an average of 2 tonnes of CO2e and 2.66 million litres of water was prevented from waste.  The…

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Belvita partners with FareShare for hard hitting interactive DOOH campaign

Stuart Mitchell

Biscuit brand Belvita has partnered with food waste charity FareShare to help fight food insecurity and donate up to 100,000 meals to those in need. Developed by the creative agency Elvis, ‘Give a Smile’ is led by a series of ads containing calls-to-action for viewers to donate to the campaign and ‘give a meal’ to help fight food poverty. Running until October 30, the omnichannel campaign makes use of Ocean’s interactive audience detection technology to collect donations through registered ‘smiles’. Managed by Ocean Labs, the DOOH activation is appearing across…

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