Tag: Tesco

Tesco launches 2026 Agri-tech Challenge to help future-proof British farming

Stuart Mitchell

Tesco, in partnership with Leading Edge Only (LEO), the global innovation marketplace, has today opened applications for the 2026 Tesco Agri-tech Challenge, which invites agri-tech innovators from around the world to submit solutions that can help farmers and suppliers build more resilient, sustainable and productive food supply chains. Winners will receive support including direct access to Tesco’s Sustainable Agriculture and Fisheries team, alongside fast-track introductions to relevant supplier partners. The refreshed competition, previously known as the Agri T-Jam, aims to identify promising technologies that could help address some of the…

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Tesco launches ‘Now We’re Cooking’ campaign after Channel 4’s Diversity in Advertising Award Win

Stuart Mitchell

Tesco, BBH & EssenceMediacom were named winners of £1 million worth of advertising space across Channel 4 last November  Tesco, with BBH London and WPP Media’s EssenceMediacom, has today unveiled its winning campaign for Channel 4’s Diversity in Advertising Award 2025/26.  The annual competition, which awards £1 million worth of advertising space across Channel 4’s portfolio to the winning entry, encourages greater and more authentic representation within UK TV advertising. The theme for a consecutive year was ‘Inclusive by Design’, and Tesco’s entry responded not only with an accessible advertising…

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Tesco doubles size of its Free Fruit & Veg for Schools programme, as new research finds most children fall short of their five-a-day

Stuart Mitchell

Only one in ten UK children eat their recommended five portions of fruit and vegetables on a typical school day, with more than a third (37.5%) of parents saying their child refuses fruit and veg altogether, according to new research from Tesco. But the findings also show what does work when it comes to getting five-a-day into kids with nearly three-quarters (73%) of parents and carers say their child is more likely to eat fruit and veg when they can choose it themselves, while the same proportion (73%) say making…

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Gourmet asparagus grown in recycled coconut husk fibre to hit supermarket shelves six weeks early

Stuart Mitchell

A Hampshire grower is using recycled coconut husk fibre to deliver commercial quantities of gourmet-quality asparagus six weeks sooner than last year. And this week’s double digit temperatures has boosted production even further. Grower, Sandy Booth, owner of New Forest Fruit, has been perfecting his unusual growing technique for several years and is now able to support Tesco with extra early season supply. And now his purple and green asparagus grown near Brockenhurst, which has already won over top celebrity chefs Angela Hartnett and Luke Holder will start exclusively cascading…

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Leading potato partnership launches spuds from low carbon concept farm in stores

Stuart Mitchell

A FIRST-of-its kind low carbon concept farm in Lincolnshire has successfully grown its first crop of highly sustainable potatoes that will land in UK stores this week, thanks to a partnership between retailer Tesco and industry leader Branston. Established last year in a bid to help farmers and suppliers reach net zero targets with innovative solutions, the low carbon concept farm is yielding successful results. Now 500 tonnes of a customer favourite variety, Georgina, are expected in Tesco stores from 23 February in Tesco Finest British All-Rounder and Baking Potato packs.…

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