A new mascot is making its debut heading into the first WNBA game on Canadian soil. But rather than represent a team, this mascot represents equality in sport. Meet Ally Hoop: The Equal Pay Mascot. Toronto creative agency Hard Work Club created the mascot and supporting awareness campaign for Fast and Female, a charitable organization empowering girls through sport and physical activity. The agency worked with 1stAveMachine to bring “Ally” to life in an animated video—during which she does a mascot-style hype dance—as well as digital billboards, in-restaurant posters and…
Read MoreNew campaign by Hard Work Club for Fast and Female aims to hype up equality in sport
