MCA Launches First Major Advertising Campaign in 20 Years with Ad Agency FCB

The Museum of Contemporary Art Chicago has officially launched the MADE YOU LOOK, the first major advertising campaign for the museum in 20 years. The launch is in conjunction with the MCA’s first-ever pop-up experience dedicated to the work of groundbreaking artist Howardena Pindell, whose retrospective is currently on view at the museum. This free, two-day pop-up experience takes as its theme the year 1979, which was a pivotal time in Pindell’s life and work. Attendees can interact with and experience the music, art and pop culture of 1979, created…

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