Asda and Felix reach 50 million meal donation milestone

Asda and Felix are celebrating a major milestone in their long-standing partnership, having redistributed the equivalent of 50 million meals’ worth of surplus food to people in need across the UK. The retailer has worked with Felix – formerly FareShare and The Felix Project – for more than 13 years, supplying surplus food from its stores and distribution centres to help support a nationwide network of more than 5000 charities and community groups. Since 2013, over 21,000 tonnes of surplus food have been redistributed through Asda’s back of store donation…

Read More

Asda develops new breakfast cereal for donation to Alliance Food Sourcing and Felix

Asda is donating almost 200 tonnes of breakfast cereal as part of its partnership with Alliance Food Sourcing and Felix, the UK’s largest food redistribution charity, as the retailer supports families facing food insecurity over the summer holidays. The donation will see Asda provide a newly created cereal made from its own-label porridge oats and muesli, ensuring a steady supply of a key cupboard staple to households in need. The cereal is being produced and packed during quieter hours at Asda’s Talford factory, before being redistributed nationally via Felix’s own…

Read More

One million tins of baked beans delivered to Felix to help tackle UK hunger

The innovative partnership between Princes, Waitrose, Alliance Food Sourcing (AFS) and Felix will see one million tins of the store cupboard staple delivered to our network of over 8,000 charities and community groups Unfortunately the demand for food amongst the charities and organisations Felix supplies keeps rising. That is why projects like this are vital, it not only shows what partnerships and innovative thinking can achieve, it ensures Felix, which is the new name for merged charities FareShare and The Felix Project, receives a steady supply of a much sought…

Read More

Felix finds over half of parents feel financial strain during holidays

A food rescue charity has found the school holidays are creating significant financial pressure for families, with nearly three in five parents saying household budgets come under greater strain when children are off school. The research by Felix, formerly The Felix Project and FareShare, found that 58% of parents and carers experience more financial pressure during school holidays, with 17% saying the pressure is significantly greater. A key driver of the increased financial pressure is the cost of feeding their children. Three-quarters (76%) say they spend at least £20 more per…

Read More

Felix, Freshlinc and Magnavale Announce Tri-Partner Alliance to Tackle Food Waste Across the UK Cold Chain

Magnavale, one of the UK’s leading temperature-controlled storage and value-added food services specialist, has today announced a formal tri-partner alliance with the UK’s largest food redistribution charity Felix – formerly FareShare and The Felix Project, and Freshlinc, the specialist temperature-controlled logistics provider. Together, the three organisations will combine their respective expertise in cold storage, charitable food redistribution and refrigerated transport to create a seamlessly integrated solution for rescuing and redirecting surplus frozen, ambient and chilled food to those who need it most across the United Kingdom. The partnership brings together complementary strengths…

Read More