Thyngs, the physical-digital marketing specialist, has partnered with card-linking API provider Fidel to enable charities to earn more from Gift Aid donations. The partnership aims to make it easier for consumers to maximise donations at a time when charities are at risk of collapse due to the global COVID-19 pandemic. Currently, the Gift Aid system requires consumers to fill out a Gift Aid form when they donate to charities. Government research recently revealed that charities lose £560 million each year due to unclaimed Gift Aid. Thyngs will use Fidel’s card-linking API…
Read MoreThyngs partners with Fidel to increase Gift Aid donations
