SodaStream Takes It Up A Notch With New Environmental Campaign Calling Upon Consumers To Go Reusable

SodaStream International LTD. has unveiled its newest video campaign focused on the global damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable.The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste. The viral campaign has garnered 20 million views in its first 48 hours. “Plastic has become a pandemic threat with its impact upon human health…

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