Launching paper packaging for Finish with 75% less plastic: contributing to our ambition of halving the amount of virgin plastic in packaging by 2030

Reckitt are launching paper-based packaging for Finish, a first for automatic dishwashing products, that will reduce plastic by 75% in its stand-up pouch. Once fully rolled out, this packaging innovation will help to eliminate more than 2,000 tonnes of plastic every year, equivalent to 50 million 1-litre bottles. Packaging for dishwasher tablets must be sealable, durable and water resistant, so using paper has traditionally been difficult. However, by working in partnership with innovative packaging experts, Mondi, the new Finish packaging has successfully replaced three-quarters of the plastic with responsibly sourced…

Read More