WaterAid has launched a visually striking new campaign highlighting the impact access to clean water has across generations, working closely with a community in Malawi who helped shape the final creative. The 60 second film, titled ‘First Cup’, was shot in Zomba, Malawi. It follows the story of a 10-year-old girl called Lucia as her community are celebrating that they now have reliable access to clean water for the first time. The footage shows Lucia as she runs to hand the first cup of clean water to her grandmother, who…
Read MoreWaterAid launches powerful film highlighting family bonds and the life changing ‘First Cup’ of clean water
