UK Eco-Tech Start-Up Secures £50k In Government Funding To Prototype “Fitbit For Plastic”

MYPLASTICDIARY has won £50k from innovate UK in a funding competition focused on designing sustainable plastics solutions. The sustainability start-up’s mission is to make plastic footprint information available to everyone. After successfully launching in August 2020, the MyPlasticDiary plastic footprint app has been downloaded over 2,000 times by users from the UK and US to Poland and Norway. The team aims to use the grant from the Plastic Research and Innovation Fund to take their conceptone step further and design a service that incorporates consumers’ plastic footprint into their online…

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