More than half of parents and pregnant women exposed to aggressive formula milk marketing

More than half of parents and pregnant women (51 per cent) surveyed for a new WHO/UNICEF report say they have been targeted with marketing from formula milk companies, much of which is in breach of international standards on infant feeding practices.   The report, How marketing of formula milk influences our decisions on infant feeding (https://uni.cf/3LXgXHt), draws on interviews with parents, pregnant women and health workers in eight countries. It uncovers systematic and unethical marketing strategies used by the formula milk industry – now worth a staggering US$55 billion – to…

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