Forrester has published a new report ‘Finding Truth In The Misinformation Age’, which reveals how misinformation and disinformation permeate the advertising landscape. It also sheds light on the main culprits across the ad supply chain and the steps marketing executives can take to stop funding misinformation and disinformation inadvertently through their media strategies. Would you be interested in seeing a copy? The monetisation of misinformation and disinformation content is a vicious cycle. And the open web is riddled with it — much of which the adtech industry makes easy to monetize.…
Read MoreNew Forrester Report States The Entire Ad Supply Chain Is At Fault For Disinformation
