Foundation Laço Rosa, an organization that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who receive wigs from the Foundation. Therefore, what was a queue of women in the layout becomes a donation in that same instant. The accessory is expensive and contributes to improving these women’s self-esteem while they confront breast…
Read MoreFoundation Laço Rosa transforms the giving of wigs into a barcode for donations
