Brand design business, FreshBritain has launched a new regenerative brand design approach and philosophy that it believes will transform the way brands think about sustainable growth and in time trigger an industry-wide turning point. Founder and co-owner Bob Sheard has seen that brands need help to move away from the destructive cycle of consumption that is depleting the earth’s resources. To date, brand growth has been socially obsessive, economically impulsive, ecologically regressive and politically addictive. Bob Sheard explains: “We are on an urgent journey to rethink how we define, measure…
Read MoreFreshBritain launches regenerative brand design theory
