Many newspapers last weekend reported that John Lewis had made the decision to end separate clothing lines for boys and girls. It was covered that this was was in response to gender stereotyping campaigners. The store has become the first High Street retailer to adopt a single clothing line, this allows greater choice for parents who are not tied into specific gender lines when purchasing for childrens. Caroline Bettis, head of childrenswear at John Lewis, said: “We do not want to reinforce gender stereotypes within our John Lewis collections and…
Read More