Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened a Payroll Account on March 9 with an equal salary, generating an immediate buzz. Each female client received an additional 29.6% salary, equivalent to the gender wage gap in the country, with the bank’s currency,…

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