Research from Getty Images reveals people care most about wellness of family, self and the Earth but shows gap between intention and action

People place high value on the wellness of themselves, their family and the Earth, but intention does not always necessarily translate into action according to Visual GPS, new landmark research unveiled today by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. This presents a unique opportunity for brands to engage and assist consumers in bridging the gap between intention and action, the research finds. Built on 25 years of experience, Visual GPS looks at the key Forces that drive consumer engagement…

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Shonda Rhimes And Dove Call On Brands To Take Responsibility For Images They Use In Media And Advertising

Shonda Rhimes and Dove, together with partners Getty Images and Girlgaze called on the industry at Cannes to step-up and take responsibility for the images they use in media and advertising as part of the panel Time to Step Up: Smashing Beauty Stereotypes. The ambition was simple – to encourage the industry to accelerate the change and to challenge stereotypes and beauty norms, highlighting the serious impact pressure from media and advertisers is having on women’s wellbeing. The move follows the recent launch of Project #ShowUs – the world’s largest…

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Getty Images awards $20,000 LGBTQ+ Stories Creative Bursary to three emerging photographers as part of broader effort to encourage diverse, inclusive storytelling

Getty Images, has named three recipients of its bi-annual global Creative Bursary, titled LGBTQ+ Stories, with each photographer receiving one-time grants of $10,000, $7,000 and $3,000, for first, second and third place respectively.  As part of Getty Images’ global mission aimed at moving the world with images, the Bursary endeavors to elevate the work of emerging creatives, as well as foster a more visually-inclusive world, by encouraging artists to use their talents to create inclusive visual stories. For the first time, the latest Getty Images Creative Bursary centered its focus…

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Project #ShowUs: Dove’s disruptive new partnership to shatter stereotypes

I have copied this from the Unilever website as I felt it might be of interest to some of our readers. This is (c) to Unilever and is from their website here. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty. A year in the making, the collection – currently 5,000…

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Getty Images, Verizon Media and the National Disability Leadership Alliance reach new milestone in pursuit of authentic visual representation of people with disabilities

On Global Accessibility Awareness Day, Getty Images, Verizon Media, and the National Disability Leadership Alliance (NDLA) celebrate the anniversary of The Disability Collection. Launched one year ago to champion authentic representation, the collection has grown to include over 1,000 curated images devoted to portraying individuals with disabilities more accurately. The collection has been thoughtfully curated in partnership with the NDLA, a cross-disability coalition led by 17 national organizations headed by people with disabilities, and follows a stringent set of photographic guidelines that prioritize intersectionality. The development of The Disability Collection…

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