Consumers say brand advertising must capture their true lifestyles and cultures to be relevant, according to new Getty Images research

Nearly 80 percent of people globally have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. This is according to new research by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm…

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Interview with Jacqueline Bourke Head of EMEA, Creative Insights at iStock by Getty Images – Marketing in the Time of Covid-19

Our latest Marketing in the time of COVID-19 series is an interview with Jacqueline Bourke, Head of EMEA, Creative Insights at iStock by Getty Images. Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. For more than 15 years, they’ve given theirartists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects. iStock remain an industry leader…

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Getty Images and Climate Visuals Award $20,000 to Photojournalists as Part of Broader Effort to Advance the Visual Narratives of the Global Climate Crisis

Getty Images, a world leader in visual communications, in partnership with Climate Visuals, the world’s only evidence-backed programme for climate change photography, has named two recipients of the inaugural Getty Images Climate Visuals Grants, with each photojournalist receiving a grant of $10,000 to help advance the visual narratives surrounding this complex global issue. As media coverage of the global climate crisis intensified through 2019, Getty Images and Climate Visuals understand the need to meet and sustain that growing attention with nuanced photojournalism that advances and localises the world’s collective understanding…

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Research from Getty Images reveals people care most about wellness of family, self and the Earth but shows gap between intention and action

People place high value on the wellness of themselves, their family and the Earth, but intention does not always necessarily translate into action according to Visual GPS, new landmark research unveiled today by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. This presents a unique opportunity for brands to engage and assist consumers in bridging the gap between intention and action, the research finds. Built on 25 years of experience, Visual GPS looks at the key Forces that drive consumer engagement…

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Shonda Rhimes And Dove Call On Brands To Take Responsibility For Images They Use In Media And Advertising

Shonda Rhimes and Dove, together with partners Getty Images and Girlgaze called on the industry at Cannes to step-up and take responsibility for the images they use in media and advertising as part of the panel Time to Step Up: Smashing Beauty Stereotypes. The ambition was simple – to encourage the industry to accelerate the change and to challenge stereotypes and beauty norms, highlighting the serious impact pressure from media and advertisers is having on women’s wellbeing. The move follows the recent launch of Project #ShowUs – the world’s largest…

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