The largest consumer electronics retailer in the Nordics, Finnish Gigantti (part of Elkjøp), decreases the brightness of all its advertising in order to save energy. Dimming the brightness by 20 percent, reduces the energy consumption caused by its ads by up to 14 percent*. Modern screens, such as televisions, phones, and computer displays, implement LED technology. Decreasing their brightness automatically lowers their energy consumption. This means that darker images translate to reduced energy requirements. Thus, Gigantti has decreased the brightness of all its advertising by 20 percent, starting on…
Read MoreGigantti decreases the brightness of its ads in order to save energy
