givestar launches AI tool to help charities fix the Gen-Z Gift Aid gap

Next generation fundraising app givestar, has launched an AI tool to help charities recover Gift Aid they are already entitled to, without needing more staff, more time, or more specialist expertise. Two-thirds of givestar’s donors are under 35, a significantly younger profile than the charity sector average, and this is the first time charities have had access to AI technology that specifically allows them to recoup unclaimed Gift Aid from younger givers.  Gift Aid can increase the value of eligible donations by 25 percent, yet hundreds of millions of pounds…

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