Interpublic Group agency Golin announced today a new client, the Global Myopia Awareness Coalition (GMAC), following a recent competitive pitch. Led out of Golin’s Chicago office, with support from Washington D.C. and GolINTEL, Golin’s in-house research and analytics unit, the agency will establish GMAC’s communications strategy for raising awareness of childhood myopia. Myopia (also called near-sightedness or short-sidedness) is the inability to see clearly, unless relatively close to the subject. Through research, education and promotion, Golin and GMAC will share information through various consumer, government, NGO and healthcare professional channels.…
Read MoreGlobal Myopia Awareness Coalition Appoints Golin As New Lead Agency
