Citi has announced the launch of The Moment, a multimedia advertising campaign created to further the organization’s efforts surrounding the pay equity and senior-level representation gaps both within their organization and beyond. The campaign will kick off with a Times Square billboard, unveiling a series of photographs that capture the raw, unedited reactions of young children of Citi employees at the precise moment they learn about the gender pay gap and unequal opportunities that persist across many industries. The campaign will direct consumers to view the full video on Citi’s…
Read MoreCiti Furthers Commitment to Global Pay Equity With New Campaign, “The Moment”
