LRQA, a leading global assurance partner, has warned that organisations must not lose focus on their sustainability targets amid claims of ‘greenhushing’ expected to rise this year. Greenhushing is the term given to organisations who are hesitant to share progress on sustainability goals to avoid external scrutiny. It is expected to rise up the agenda for some organisations, as scrutiny increases on sustainability statements. For example, it was recently reported that the EU plans to crack down on inflated claims around products’ environmental credentials through the introduction of ‘proportionate’ penalties.…
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