Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications (‘greenhushing’ is another trend being reported), in reality there is unavoidable pressure to explain and justify ESG credentials – from investors, customers, employees, and media among others. It’s never been more important to understand how ESG communications are being received. Greenwashing Research…
Read More50 Shades of Greenwashing Research Report: How to create effective ESG communications
