Tag: GUESS

GUESS Launches Nationwide Wardrobe Recycling Program with Partner I:CO

Stuart Mitchell

GUESS is proud to partner with I:CO®, short for I:Collect, to launch a nationwide wardrobe recycling program beginning Tuesday, October 23rd, 2018. I:CO is a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear. GUESS’ recycling program RESOURCED initially launched in California on June 18, 2018 and due to its success, will now expand US-wide and globally by 2020. Backed by an in-store, digital and online marketing campaign and as part of the company’s sustainability plan, GUESS is encouraging customers to…

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GUESS Partners with I:CO to Launch Wardrobe Recycling Program

Stuart Mitchell

GUESS is proud to partner with I:CO®, short for I:Collect, a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear, to launch a wardrobe recycling program. The program, RESOURCED, launched in California on June 18, 2018, expanding to all North America by the end of 2018 and globally by 2020. Backed by the company’s chain-wide in-store, digital and online marketing campaign, it is GUESS’ mission to encourage men and women everywhere to recycle their wardrobe and give it new life. In…

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