Canary Wharf Group Launches New App with HELPFUL to Encourage Widespread Reuse and Recycling Across the Estate

Canary Wharf Group has partnered with HELPFUL, the creators of the world’s first plastic recycling and rewarding app to simplify and incentivise reuse and recycling for consumers. In an industry first, piloted by Canary Wharf Group, the app will help those visiting and working on the Canary Wharf estate to correctly recycle their waste, make the switch to reusable products to avoid single-use plastic and collect rewards in a pioneering Estate-wide effort to drive behavioural change. As part of Canary Wharf Group’s continued campaign towards becoming a Plastic Free Commercial Centre with…

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